Description of Ecwid Store Builder price plans

Standard Professional Unlimited

Maximum items 100 2,500 No limit

Maximum categories 10,000 10,000 110,000
Order Order Order
Online store options

An adaptive widget (desktop, tablet, mobile)

Available

Available

Available

User can make purchases from any device.

Favorites and wishlists

Available

Available

Available

User may place items/services (hereinafter, the “item”/“items”) in an individual wishlist to purchase them later 

Adjustable “Buy” buttons for website integration

Available

Available

Available

If you need to sell one or two items, a Seller may add “Buy” buttons to the website instead of adding a full catalog of goods.
Cost calculation is done in real time taking into account the User’s shipping preferences.

Available

Available

Available

Shows the estimated shipping cost using addresses before the User enters a shipping address.
Descriptions of categories and goods using various audio and video materials.

Available

Available

Available

In the item descriptions, the Seller may change formats, use images, videos, spreadsheets and much more.
Consent to Terms and Conditions prior to any purchase.

Available

Available

Available User has to check the box accepting the rules prior to order processing
Automatic price adjustment depending on the item's variation.

Available

Available

Available

If the item variation affects the price, the price is changed automatically when such variation is selected.
Quick content delivery via a content delivery network. Available Available Available Use of a content delivery network for quick loading of the store in different geographic regions.
Website accessibility to visually impaired users Available Available Available Online store is accessible to visually impaired users
Automatic cart restoration -

Available

Available

The system will automatically send an email within two hours if the User placed items in the cart but did not register in the store.
Product filters -

Available

Available

Allows the User to filter products by price, category and parameters such as size, color, material, by properties, availability in stock.
Catalog management
Built-in front-end translations Available Available Available
Built-in back-end translations Available Available Available
Inventory Available Available Available Tracking the quantity of each item in stock
Product parameters (drop-down list, radio buttons, text, date selection, file, checkboxes) Available Available Available The Seller can set various parameters of products such as color, size, date, additional options, gift wrapping, etc. Changing the product parameters may affect the price of the product.
Product variations with in-stock tracking - Available Available Product variation is the extension of product parameters, which allows you to track stock availability for each combination of parameters
Digital products

Available

Available

Available

Products sold in digital format, like music files, e-books, videos, etc.
Maximum digital product size (MB) 100 100

10 000

Protection from downloading Available Available Available Prevents Users from sharing download links
Users can attach files to orders

Available

Available

Available

User may upload a file related to the order. For example, an image for printing on a cup
Image gallery Available Available Available
Product description editor in the item’s card 

Available

Available

Available

Automatic generation of icons with increased image sharpness

Available

Available

Available

An item can be in more than one category Available Available Available
Item types and properties

Available

Available

Available

You can specify unique properties for each product, like brand, part number, volume, etc. The Seller may group items that have similar properties in item types
Multiple currency support

Available

Available

Available

Support of multiple currencies. Only one currency can be active at a time.
Item size -

Available

Available

Allows you to measure the item’s size, which is used for shipping cost calculation
Store's multiple language support -

Available

Available

Allows you to add descriptions of products/items, options and categories in multiple languages
Shipping and taxes
Shipping zones

Available

Available

Available

Select a geographic zone used for shipping and tax calculation. Examples: a U.S. state, EU, Australia, a postal code range, a list of UK counties, etc.
Shipping wizard

Available

Available

Available

Helps you setup the shipping system
Automatic tax calculation for USA, Canada, UK, EU, Australia, and New Zealand

Available

Available

Available

Manual adjustment of shipping settings (zones, taxs, pricing and rules)

Available

Available

Available

Real-time shipping cost calculation for Russian Post 

Available

Available

Available

Automatic shipping cost calculation by the shipping company
Use rates published in real time without registration with the shipping carrier

Available

Available

Available

Setup shipping options for each item

Available

Available

Available

Select shipping options that can be used for individual items. The Seller may create a black and a white list of shipping options for each item
Real-time tracking

Available

Available

Available

A unique tracking number is sent to Users so that they can track their orders
Service fees

Available

Available

Available

You can introduce additional fees, for instance, for packaging, insurance, etc.
VAT number for EU entrepreneurs -

Available

Available

Collect VAT number during order processing for VAT reverse charge
Users free from paying VAT -

Available

Available

Specify Users free from paying taxes, e.g. charity organizations, etc.
Pick-up

Available

Available

Available

A special delivery option where a User has to collect the order from the store
Scheduled pick-up -

Available

Available

User can select a specific time for order collection
Promotions
Discount coupons

Available

Available

Available

Coupon codes that can be entered during order processing for discounts or free shipping
Volume discount and multi-tier pricing

Available

Available

Available

Discounts can be applied based on the total order amount, the number of items
Sale and discount prices

Available

Available

Available

Usual price, Retail price recommended by the manufacturer, full price, etc., compared to the current price of the item
Automatic setting of “Available for sale” and “Sold” labels

Available

Available

Available

User groups and group discounts -

Available

Available

Select User groups and set discounts for specific User groups
Automatic ads on Google Shopping

Available

Available

Available

Select User groups and set discounts for specific User groups
Automatic advertising on Facebook* 

Available

Available

Available

Automatic generation of ads and ad campaigns for products
Facebook* commentaries 

Available

Available

Available

Items sharing on Facebook*, Pinterest, Twitter, Google+, Tumblr

Available

Available

Available

Integrations
Sale of items on Facebook*  -

Available

Available

Automatic export of items and creation of an online store optimized for mobile devices on the business webpage 
Sale of items on Instagram*  -

Available

Available

Mark posts with items from the online store
Sale on Amazon - - - Export and sale of items. Syncing of items from online and retail stores. A third-party service subscription is required
 Sale on eBay -

Available

Available

Export and sale of items. Syncing of items from online and retail stores. A third-party service subscription is required
Facebook* Messenger integration 

Available

Available

Available

Communication with visitors via Facebook* Messenger
Remarketing with Google Analytics 

Available

Available

Available

Remarketing campaign setup with Google Analytics

Google Shopping  

Available

Available

Available

Create item feeds for Google Shopping. Useful for Sellers who need more advertising control 
Yandex.Market feed -

Available

Available

VK items feed and synchronization -

Available

Available

Custom Wordpress plugin

Available

Available

Available

wordpress.org/plugins/ecwid-shopping-cart/

Store transfer from Woocommerce 

Available

Available

Available

Automatic transfer of items from Woocommerce
Custom Joomla plugin

Available

Available

Available

extensions.joomla.org/extension/ecwid/

Custom Drupal plugin

Available

Available

Available

www.drupal.org/project/ecwid_shopping_cart

Vend POS system  - - - System integration. Item support and synchronization
Clover POS system  - - - System integration. Item support and synchronization
Square POS system  - - - System integration. Item support and synchronization

Xero accounting system  

- - - Automatic loading of items into the accounting system 
Easy to use
Interactive introduction to the system

Available

Available

Available

Interactive recommendations that help with the initial online store setup
Mobile app for managing the mobile store and POS
iOS app for managing the online store -

Available

Available

Custom app for setup and control of the online store from an iOS device
Android app for managing the online store  -

Available

Available

Custom app for setup and control of the online store from an Android device
Mobile sell-on-the-go app for iOS  -

Available

Available

Payments via PayPal Here's mobile terminal and mobile wallet  -

Available

Available

Payments via Square's mobile terminal - Available

Available

Support  

JavaScript API 

Available

Available

Available

developers.ecwid.com/api-documentation/storefront-js-api

Developer API v.3

Available

Available

Available

developers.ecwid.com/api-documentation

Orders
Customizable email notifications

Available

Available

Available

Edit the content and design of email notifications from the store
Order history for Users and admins

Available

Available

Available

Mailout of order notifications to multiple recipients

Available

Available

Available

Editing/creation of orders -

Available

Available

Seller can create new orders or change the existing ones
Payment tracking and shipping status

Available

Available

Available

The online store will send email notifications on order status changes
User IP in order info

Available

Available

Available

Display of the User's IP address in order information to prevent fraudulent actions
Notification if the billing country doesn’t match the country list

Available

Available

Available

The Seller is notified if the billing country does not match the country list
Viewing of incomplete orders -

Available

Available

Bill printing

Available

Available

Available

Mass bill printing

Available

Available

Available

Mass bill printing. For instance, when packing orders placed during the day.
Bill editing -

Available

Available

Customization of content and design of bills
Commentary field in the order

Available

Available

Available

Adjustable maximum/minimum order amounts

Available

Available

Available

Staff notes in the order  -

Available

Available

Add notes to orders that can only be visible to the store’s staff. For instance, instructions for the cook or a reason for item return
Notification of limited in-stock availability

Available

Available

Available

Informing the Seller when the quantity of items is below a set threshold. This function helps the Seller to replenish the quantity of items in a timely manner.
Next order number display

Available

Available

Available

Sets the order number that will be used by the store in consequent order numbering. This options is useful if the Seller is switching from a different system and wants to continue the previous order number sequence
Staff accounts 0 0 0 Additional accounts for the Seller's staff. Unavailable if using
App store
App store

Available

Available

Available

An app store from which the Seller can install apps to add new functions and integrations to its online store
Data management
Export of csv-files for information on orders, items and Users

Available

Available

Available

Import of csv-files for item data

Available

Available

Available

Configurable units of measure, date/time format and currency symbol

Available

Available

Available

Store design setup
Store design wizard

Available

Available

Available

The Seller can easily change the look of the online store without coding
Editable CSS templates

Available

Available

Available

Change store design and functions using CSS templates 

SEO links support  

Available

Available

Available

Display of online store links when integrating the store into a website
SEO fields for items

Available

Available

Available

Specification of product name and meta-description for search engines
Tracking and reporting

Reports and sales statistics

Available

Available

Available

Built-in free reporting app 
E-commerce tracking and reporting via  Available

Available

Available

User’s tracking number on the “Thank you for your order” page - - -
Facebook* pixel 

Available

Available

Available

Pinterest tag

Available

Available

Available

Snapchat pixel

Available

Available

Available

Google Ads tags 

Available

Available

Available

Payment methods
Offline payments

Available

Available

Available

WePay

Available

Available

Available

PayPal Standard, PayPal Express Checkout, PayPal Advanced and PayPal Payflow Link, PayPal Payments Pro Hosted, PayPal Bill Me Later

Available

Available

Available

Stripe

Available

Available

Available

2Checkout

Available

Available

Available

American Express Payment Gateway

Available

Available

Available

Authorize.Net SIM

Available

Available

Available

Bancomer

Available

Available

Available

Beanstream (Hosted Payment Form)

Available

Available

Available

e-Path

Available

Available

Available
eWAY (Hosted Payment Page)

Available

Available

Available

First Data Global Gateway e4

Available

Available

Available

iDEAL (via Mollie)

Available

Available

Available

iPay88

Available

Available

Available

iPayment

Available

Available

Available

Moneris eSELECTplus (Hosted Paypage)

Available

Available

Available

MultiSafepay (iDEAL, credit cards, Giropay, DIRECTebanking, etc)

Available

Available

Available

Network Merchants

Available

Available

Available

Pag Seguro

Available

Available

Available

Payeezy

Available

Available

Available

PayFast

Available

Available

Available

PayJunction

Available

Available

Available

PayLeap

Available

Available

Available

PayOnline System

Available

Available

Available

Paytrail

Available

Available

Available

PayU Biz: India

Available

Available

Available

PayU Money: India

Available

Available

Available

Realex Payments / Global Iris

Available

Available

Available

Robokassa (Webmoney, Yandex.Money, etc.)

Available

Available

Available

Sage Exchange US

Available

Available

Available

Sage Pay UK

Available

Available

Available

Sberbank

Available

Available

Available

Square Payments

Available

Available

Available

TransFirst Transaction Express

Available

Available

Available

Virtual cart services

Available

Available

Available

Yandex.Kassa

Available

Available

Available

Third-party payment apps

Available

Available

Available

Arsenalpay (Russia)

Available

Available

Available

AuthiPay (UK, Ireland)

Available

Available

Available

Bambora (USA, Canada, Sweden, Norway, Germany, Finland, Australia, New Zealand)

Available

Available

Available

CC Avenue (India)

Available

Available

Available

CloudPayments (Russia)

Available

Available

Available

Clover

Available

Available

Available

CoinPayments

Available

Available

Available

Cointopay

Available

Available

Available

DataTrans (Switzerland)

Available

Available

Available

Gravity Payments & ChargeItPro (USA)

Available

Available

Available

InstaMojo (India)

Available

Available

Available

iPay88 (Philippines)

Available

Available

Available

LemonWay (France)

Available

Available

Available

Mercado Pago (Antigua and Barbuda, Brazil, Chile, Colombia, Mexico, Venezuela, Peru and Uruguay)

Available

Available

Available

Modulbank (Russia)

Available

Available

Available

Mollie (Netherlands)

Available

Available

Available

NextPay (Russia)

Available

Available

Available

PayAnyWay (Russia)

Available

Available

Available

PayDirect FPX (Malaysia)

Available

Available

Available

PayKeeper (Russia)

Available

Available

Available

PayKeeper (Russia)

Available

Available

Available

PayNet FPX (Malaysia)

Available

Available

Available

PayNet FPX (Malaysia)
Paystack (Nigeria)

Available

Available

Available

PayTm (India)

Available

Available

Available

PayU Latam (Antigua and Barbuda, Brazil, Chile, Colombia, Mexico, Panama and Peru)

Available

Available

Available

PayU Russia

Available

Available

Available

PostFinance (Switzerland)

Available

Available

Available

QPayPro (El Salvador, Guatemala)

Available

Available

Available

QuickPay

Available

Available

Available

Rave (USA, Nigeria, Kenya, Ghana and Saudi Arabia)

Available

Available

Available

Razorpay (India)

Available

Available

Available

Redsys (Spain)

Available

Available

Available

Safexpay (India)

Available

Available

Available

SEPA (EU)

Available

Available

Available

SEPA (EU)

Available

Available

Available

Tinkoff (Russia)

Available

Available

Available

TPay.com (Poland)

Available

Available

Available

TSYS (USA)

Available

Available

Available

UniPay (Georgia)

Available

Available

Available

WalletOne (Russia) Available Available Available
WorldPay

Available

Available

Available

Zapper (USA, UK, EU, Australia, Saudi Arabia)

Available

Available

Available

Third-party shipping apps

Available

Available

Available

Boxberry (Russia)

Available

Available

Available

CDEK (Russia)

Available

Available

Available

Saferoute (Russia)

Available

Available

Available

Deprisa (Columbia)

Available

Available

Available

DHL Express

Available

Available

Available

DHL Paket (Germany)

Available

Available

Available

Royal Mail (UK)

Available

Available

Available

Russian Post (Russia)

Available

Available

Available

Shiptor (Russia)

Available

Available

Available

*The activities of the social networks Instagram and Facebook, owned by Meta Platforms Inc, in the Russian Federation are recognized as extremist and banned based on the decision of the Tverskoy District Court of Moscow dated March 21, 2022.

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