A trademark is a means of individualization of produced goods, which is designed to distinguish similar products offered by various manufacturers. Each trademark belongs to a sole rightsholder.
Word, figurative, three-dimensional, and other types of marks and their combinations are available for registration.
A registered trademark attests to the fact that a brand name is your company's intellectual property. This means less risk for consumers, as they become familiar with the quality of your goods or services and are confident that they will get exactly what they expect when choosing goods under your trademark.